Born in Ribeirão Preto in 1978, Rodrigo Martins has always worked in the field, having today in his hands 360 coffee hectares in total, being 150 hectares with coffee plantations, formed by him. Producing an average of 5,000 bags (60 kg) of coffee per year.

Bourbon, Catuai Amarelo, Catuai Vermelho, Mundo Novo, Paraiso MG2, Tupi Amarelo, and IAC 125 are the varieties he has in his areas.

Nowadays Rodrigo has a correct and adequate management, such as precision agriculture, however, to him, the most important thing to produce specialty coffee is to have "love, passion and dedication" in each step.